Do you want to make your life as easy as you possibly can? Of course you do! Well, hereās what I can do to help you: I can share 3 awesome formulas that help me create good copy. Obviously, I donāt always use them. But they do help when Iām stuck and have zero clue what to do with the (non-existent) copy ā and they also happen to work!
ā Alright, letās start with number oneā¦
š” PPPP: Picture, Promise, Proof, Push.ā
On to number twoā¦
ā
š” BAB: Before-After-Bridge.ā
And finallyā¦
š” AIDA: Attention, Interest, Desire, Action.ā
Thatās it! Three formulas that might just help make your (copywriting) life easier. Unfortunately, I donāt remember where I first saw them mentioned, but Iāve been using them for a while and I (finally) thought Iād share them with other writers. Let me know if youāre already using them and, if not, which oneās your favourite in a comment, will you? š
One thing I love about the copywriting communities Iām part of is that people keep on sharing fantastic ideas for everyone to get inspired. Itās so different from, say, regular social media where itās all me me me me me me. Even when we create content for other people (to like) the focus is still on who we are, what we do, and how we do it.
Donāt get me wrong ā I like that too, just as much as I like a good picture of, errr, me me me⦠you get it! But it can get pretty intimidating at times, especially when you feel like you canāt quite keep up. Itās different with copywriting groups and LinkedIn if, like me, you also tend to connect with other copywriters and / or freelancers mostly.
People share tips on how to write better or manage your time more efficiently or deal with bad clients (and occasionally the odd engagement ring⦠still, got to love the human element!) Itās so refreshing, especially when youāre on your own and canāt help but wonder how others work through the kind of problems you encounter.
Happy copywriting everyone!