3 awesome copywriting formulas? Yes, please.

Picture, Promise, Proof, Push… wait. That makes no sense. Or does it? Time to find out! 📬

Do you want to make your life as easy as you possibly can? Of course you do! Well, here’s what I can do to help you: I can share 3 awesome formulas that help me create good copy. Obviously, I don’t always use them. But they do help when I’m stuck and have zero clue what to do with the (non-existent) copy – and they also happen to work!

⁠Alright, let’s start with number one…

💡 PPPP: Picture, Promise, Proof, Push.⁠

• Paint a picture about an existing pain point that your ideal client is facing.
• Promise a result (show how your solution is going to solve their problem).
• Bring in proof to show that your solution works (testimonials, results, etc).
• Lastly, throw in your CTA, and let them take action.

On to number two…
⁠
💡 BAB: Before-After-Bridge.⁠

• Before: “Here’s a problem you’re currently facing.”⁠
• After: “Here’s what your life will be like after your problem is solved.”⁠
• Bridge: “Here’s how we’re going to solve this problem.”⁠

And finally…

💡 AIDA: Attention, Interest, Desire, Action.⁠

• ⁠Capture your client’s attention with a damn good headline.⁠
• Hold their interest with captivating content (fingers crossed they keep reading!)⁠
• Tell them about their desires. Show them you know what they’re looking to achieve.⁠
• Finally, push for that action. Give them a CTA. What do you want them to do?⁠

That’s it! Three formulas that might just help make your (copywriting) life easier. Unfortunately, I don’t remember where I first saw them mentioned, but I’ve been using them for a while and I (finally) thought I’d share them with other writers. Let me know if you’re already using them and, if not, which one’s your favourite in a comment, will you? 🙂

One thing I love about the copywriting communities I’m part of is that people keep on sharing fantastic ideas for everyone to get inspired. It’s so different from, say, regular social media where it’s all me me me me me me. Even when we create content for other people (to like) the focus is still on who we are, what we do, and how we do it.

Don’t get me wrong – I like that too, just as much as I like a good picture of, errr, me me me… you get it! But it can get pretty intimidating at times, especially when you feel like you can’t quite keep up. It’s different with copywriting groups and LinkedIn if, like me, you also tend to connect with other copywriters and / or freelancers mostly.

People share tips on how to write better or manage your time more efficiently or deal with bad clients (and occasionally the odd engagement ring… still, got to love the human element!) It’s so refreshing, especially when you’re on your own and can’t help but wonder how others work through the kind of problems you encounter.

Happy copywriting everyone!